The bespoke tailors Cad and the Dandy wanted a video to promote the launch of their distinct House Tweed which they aimed to be a timeless, effortless classic.

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The cloth for the tweed is woven at a mill Huddersfield using age old traditions. We created a video documenting the process of their signature cloth being spun. Inspired by the hypnotic rhythms of the machinery, and aware of the client’s end goal for their product, our in-house composer devised a unique piano based score to underline the video. We developed the voice-over alongside the client as a means of addressing the consumer more directly.